The First Diesel Planet Store opens in Milan, San Babila Square, as the biggest Diesel Store worldwide measuring over 1500 square meters.  This is the third Diesel Planet store in the world sharing the title with Ginza in Tokyo and Queens Road in Hong Kong.  

This new addition to Milan’s mega shopping district illustrates an important architectural project of 7 meter high curved crystal displays, covering the entire 35 meter space between Piazza San Babila and Galleria del Toro.  An enormous spiral staircase created from hand-brazed metal plates will be the focal point around which will rotate the spaces.

As a Diesel Planet Store, this location will carry Diesel’s recent limited edition products like the Fiat 500 collaboration as well as the luxurious Diesel home Collection.

Next one set to open will be on New York City’s very own 5th avenue!

Posted under Architecture, Fashion, design