I like the fact that something very small such as Kitsuné became almost instantly worldwide famous (alright, maybe the Daft Punk leader helped a bit boosting the buzz). Still, it seems very casual, very DIY, there’s no pretention in what they’re doing. In less than a few years, alternative bands have emerged because of them, they’ve created a fashion label that’s reputed, and they’re now heading towards new media with videos and magazines. I think that’s exactly what Montreal needs, and eventually, I’d like to see the same thing happening – to find a Montreal magazine at Colette or Opening Ceremony, how cool would that be!