The advert titled Better Together was done by Saatchi & Saatchi Australia advertising agency for TOYOTA HYBRID SYNERGY DRIVE (TOYOTA company) in AUSTRALIA. It was released in the November 2009. Business sector is Cars.

Credits:
Client: Toyota Australia
Agency: Saatchi & Saatchi Australia
Production Company: Stink London
Director: Ne-o
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Peter Galmes
Copywriter: John McKelvey
Agency Producer: Barbara Devlin
Country: Australia

The brand launch by Saatchi & Saatchi Australia for Toyota’s Hybrid Synergy Drive the latest generation Petrol and Electric Hybrid engine. It’s unique brand spot for Toyota’s Hybrid Synergy Drive.The single take film dramatizes HSD technology, which unites a petrol engine and an electric motor in perfect harmony. It’s a human way of demonstrating a highly mechanical concept: that electric and petrol engines work ‘Better Together’ inside Toyota’s HSD Engines.Shot in a single take the spot uses no special effects or post. This required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct and timed perfectly to 55 seconds.
via advertolog.com

Posted under Advertising