“Exclusivity is obsolete. Exclusivity is how we now service our customers, exclusivity is about the whole shopping experience. Anyone can shop online, so the shopping experience and outstanding customer service is what truly sets us apart’, explained Barbara Atkin.
It’s never been more true.
A vintage Chanel purse can be purchased on Ebay, but many willingly pay a hefty tag price for the complete “in-store” experience which is on a whole other level.
Holt Renfrew is synonymous for quality, “exclusivity”, prestige, pure luxury. Few Quebec designers can boast that they sell to HR, besides Denis Gagnon, Matt & Nat and Erdem ((born in Montreal). So what does this mean? Are typical HR customers snubbing local designers? Or simply unaware of the vast majority of them? Is an Eve Gravel dress up to HR quality standards? Are the Quebec designers simply too small to sustain such large scale production? The question is open to many interpretations. In my opinion, many clients would rather splurge $600 on a Prada bikini than an Aqua di Lara one – and it’s a shame. Basically, it’s a status thing. At least for some people…
Let’s face it, if Holt Renfrew’s primary clientele is corporate, it doesn’t allow for a very daring, edgy clothing selection (think Anomal Couture). Therefore, Marie Saint Pierre would be a perfect fit at Holt’s with her smart, feminine, high quality, dashing designs.
According to Christine Tremblay, personal shopper at HR, local designers must integrate several important aspects: quality of confection, attention to details, and distinct style, as their collections must represent their talent in its totality. The European designers primary strength is their ability to anticipate new trends and integrate them easily into their lines.
One thing is for sure: whether you are into local or European designers… Get ready for one V.I.P. (Vavavoom/Icelandic/Preppy) chic season!
for more information about this event : The Vigilant Fashionista Posted under Fashion, design, montreal, press
This post was written by Duc C. Nguyên on July 27, 2011
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